The Stanley cup hype has reached new heights with its limited edition Valentine's Day drop at Target. AdvertisementStanley has just released its limited edition Valentine's Day cups — the Galentine's Day collection — and customers are stampeding Target stores to get their own. Other TikTokers captured the lines — reminiscent of Black Friday — outside several Target stores in the early morning hours before the cups were unveiled. But the chaos captured in these viral videos could also be, in part, a result of how profitable the resale market for them has become — especially for limited edition colors of its largest tumblers. Within days of its release, listings on eBay and Poshmark showed the red and pink cups going for over $100.

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Persons: —, Stanley, Mikayla Barber, Barber, Stanley tumbler, TikTokers, Olds, rae dunn, Rae Dunn, There's, Casey Lewis, BI's Katie Noutopoulos Organizations: Service, Business, eBay, Poshmark